Turning one of Africa’s biggest entertainment brands into an interactive mobile experience.
Through Rane Games, RIM developed 30BG Money Run, a mobile game built around Davido and the 30BG brand.
The project combined gaming, celebrity IP, mobile distribution and telecom monetisation to create a digital entertainment product designed for a mass African audience.
The game reportedly achieved about 500,000 downloads in its first month, and it was also featured in the “Blow My Mind” video by Davido and Chris Brown. The product generated huge revenue through airtime-based subscriptions, demonstrating how entertainment IP could be converted into a scalable digital service.
What RIM/Rane Games delivered
- Mobile game development
- Celebrity/IP integration
- Digital product design
- Airtime subscription monetisation
- Mobile distribution
- User engagement and retention mechanics
- Entertainment technology integration
Category: Gaming · Entertainment · Mobile VAS · Digital Engagement